What is fashion photography?
Fashion photography is a multi-layered genre where one tells a story through clothing, poses, locations, emotions, and more. Hailing from the fashion industry where details are intricate and items are forms of self-expression, fashion photography has been elevated as art. However, its common purpose is for commercial, editorial or advertising use.


Aside from garments, fashion photography also applies to perfumes, accessories, and beauty products. It is a handshake between art and commerce as it combines product, portrait, and art photography. Though it has become a way for brands to promote their creations or photographers to develop their portfolios, anyone with passion and perseverance is capable of participating in fashion photography.



There is no one specific vision to chase after in fashion photography. Each outfit and photo shoot tells a story of its own, highlighting various styles and catering to different identities. Fashion photography can be set in a studio or taken to the streets – anywhere the story takes you. What matters is that you communicate the aesthetic appeal of the items, and more importantly, the feelings that can arise once the viewer puts them on.
Anything missing?
Can’t find an answer to your question? Or do you have some useful advice to add to one of our courses? We want to build the world’s largest analogue learning space, so please send any further requests or information to school@lomography.com and we’ll take a look!
Photos From Other Students
Do you want to see your photos featured here for all Lomo School students to see? If you think your photos fit this article just tag them with “fashion”. We take a look at all these photos and select our favorites. See all photos tagged with “fashion” here.
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How can I get started in fashion photography?
You don’t need high-end equipment or a degree in photography to begin shooting for fashion. Here are some tips on how to develop your skills and gain the confidence to get started!
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What kind of film should I use for fashion photography?
Your choice of film will depend on the look you’re going for and the story you want to tell. May it be Color Negative or Black & White, the film used is crucial to the impact of every photograph.
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What kind of film camera should I use for fashion photography?
Your film camera of choice will depend on particular details of your shoot, like location, style, aesthetic, and so on. Upon deciding these, you can form a checklist of the camera features and qualities you will need. Instant cameras like the Lomo’Instant Square Glass and the Lomo’Instant Wide are iconic choices too!
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Why use film for fashion photography?
Both fashion and film celebrate uniqueness and individuality, making them a great pairing. Film can make your photographs stand out, capture your products and your models accurately, heighten your attentiveness as a photographer, reference iconic fashion photography of the past, and add to the overall story that you want to portray.